There is an element of trial and error that every online affiliate marketer/writer needs to go through as they try out new techniques and styles of writing to promote their products and ideas. This is a natural progression of learning, and one that everyone should not hesitate to participate in. But when people are new at Squidoo or any other site, they tend to worry too much about every single detail on a specific lens or page, instead of just continuing to make more pages.
One of the first ideas that newbies at Squidoo need to get past is that each and every lens is going to be the perfect masterpiece, and that each lens is the one which will earn you the fortune that you are looking for. Because the truth of the matter is, you may be totally wrong on which lenses are the ones that will be popular, and which lenses will be the ones that will earn.
In our eco-centric worlds, all of us think that people world over think just like us, but the truth is that people do not think like us, and the way they look for things in search engines may be in ways that we never even consider. However, what is true is that if we like to do something, then there are other people in the world who also like to do that very same thing, and they will be interested in what we have to say.
So as a newbie, you can feel very confident that there are people who like what you do. That is why I recommend that all new Squidoo lensmasters write what they know. You already know it, so you are more confident in your writing, and you do not have to research it, like you would a brand new topic. However, when it comes to realizing how other people are searching for your topic, then you do need to do the research. That is where keyword research comes in. What words are people typing into the search engines to find information on your topic.
Once you do find a topic that attracts readers, then you need to continue writing new lenses about that topic until you have exhausted the topic. When you write lenses in groups, you create more authority on that topic, and you have a better chance of drawing readers in if they are interested in any nuance or aspect of the topic. While you are writing the group of lenses, you can experiment with keywords, page layouts, and other techniques to see how the same topic pages compete against each other in the search engines, with traffic, and sales conversions, so that you can continue to tweak the pages for the best results.
In my 2 1/2 years online, I have found a few page layouts that work consistently for me over and over, and I reuse them because they do. But the key to all of this is that you need to continue to write pages on Squidoo to be able to experiment. Most successful online marketers will tell you that due to the whims of the market and the way we learn online, they had to create a lot of pages before the entire picture really started to make sense, and that it is the body of their work that has made them successful, not just one page.
I highly advise everyone that if you find a topic that you like to write about, then think of a way to split your topic into 10 subtopics, and create your lenses in groups of 10. So for instance, if you want to write about your garden, then find 10 topics about your garden to write about, make each topic a lens, then link the pages together. What I have found generally happens, is that one or two of these pages will be more successful than the others, then once you find out which pages are more successful, you can drive traffic from those pages to the other less successful pages through links. Another technique is that you promote only one or two of those pages and the traffic will find the other pages through links.
However, do not hesitate to try new techniques, and duplicate techniques that seem successful to see if they will work again, or are only good for one particular page. Do people buy a lot off one of your pages? Then see if you can figure out why. Then you can repeat the technique on another page to see if it works there.