Having been in sales and marketing of some sort most of my career, the idea of branding ourselves is not new to me. Branding is obvious when the big companies do it. We learn to know them by their commercials, catch phrases, and logos. Many of us can recite by memory some of the famous [...]
One of the first ideas that newbies at Squidoo need to get past is that each and every lens is going to be the perfect masterpiece, and that each and every lens is the one which will earn you the fortune that you are looking for. Because the truth of the matter is, you may be totally wrong on which lenses are the ones that will be popular, and which lenses will be the ones that will earn.