AJ discusses what motivated her to join Squidoo and what progress she started to make in her first year.
As a general rule of thumb, on Squidoo if your lens makes money for Squidoo, it will also make money for you. And once you become an expert at keyword research, you will also be able to use this process to make money directly from Adsense on your own websites and blogs.
I did not do keyword research to begin with and I began to see that by ignoring the sage advice of wiser lensmasters than myself, my traffic was suffering a great deal.
When people are looking to buy a specific item, they are already decided that they need it. Your job is not to convince them that they do. Your keywords have already brought people to your lens that have decided that they need what you are writing about.