How to Determine Your Target Audience or Target Market

Once you have done the market research and keyword research, you are ready to write a lens that will target the audience you are trying to reach so that when they search, they will find your lens.

Strategic Planning | Evergreen Niche Topics

evergreen topic

Evergreen topics, as the name implies, are topics that are searched all year round, at a relatively equal amount. There are many subjects that are not calendar related, which are evergreen topics.

How Small Should a Niche Be?

So the narrower and more focused we can make our topics, the better suited the material will be for someone who is searching for that topic.