The Top Five Principles Of Effective Persuasion. Free E-Book!

10:26 am in Editorial, Making Money by Chef Keem

Whether we make Squidoo lenses, write blog articles, or create niche websites to make money online – we all dream about thousands of visitors spending enough time on our pages so our sales pitch can have the desired effect:

Persuasion to engage, respond, buy!

After months (or years) of hard work, we see some improvements in stats and conversions yet our dream is still a work in progress. We get frustrated. Not even the latest $199 e-course could make our dream come true.

We ask ourselves – are we not smart enough for online work? Are we too old (speak: non-geek), untalented, slow-tech, afraid, or even too conscientious for this cut-throat online marketing business?

Let’s take a deep breath and consider a complete paradigm shift – back to the basics…

The Similarities Of Marketers And Customers

  • Unfulfilled dreams
  • Wants and needs
  • Fears of the unknown
  • Distrust of strangers
  • Guilt over past and future failures
  • Financial insecurities
  • Battered self-esteem
  • And more…

So, we’re all in the same boat, right? Cautious, nervous, stressed, needy humans and global neighbors, no less.

Giving = Persuasion

The art of giving is nothing but the realization of the universal laws of giving/receiving and cause/effect. Whether we call them spiritual laws or rules of thumb – we know the routine: as we give so shall we receive…somehow, somewhere, sometime, for sure. And every action we take will be followed by a reaction. Scientific laws – no “New Age Mumbo-Jumbo”, mind you!

Bonus insight: in order to receive, we need to give first – forgive.

Spiritual Laws are our rightful heritage – NOT some form of unethical scheming or immoral manipulation!

What Is “Persuasion”

Short answer: a logical consequence – a reaction to our action.

  • We recognize our customers’ needs and wants
  • We take action to fulfill those requests
  • We reap our rightful compensation

Persuasion is a built-in, automatic effect when we engage the cause of giving!

The Top Five Tips Of Highly Effective Persuasion

Going back to our list of similarities between marketers and customers, we find our mission statement as online entrepreneurs, which cannot possibly fail to guarantee our success – whether we’re young or old, fat or skinny, high-tech or slow-tech:

  • Support and encourage your customers’ dreams
  • Share yourself and explain away their guilt over failures
  • Compassionately work with them on their fears
  • Acknowledge their suspicions
  • Become your customers’ ally. Join them in their struggle.

Isn’t this what loving parents practice with their kids, great teachers provide for their students, and friends give to one another?

This post was inspired by a free e-book from TV producer and marketing consultant Blair Warren. Get your copy here – you don’t even have to give out your email address.

In this context, I recommend a delightful NY Times article by Ben Stein. He tells us how a summer job as a shoe salesman taught him how to sell…

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