We get a little bit crazy about using pictures and pretty colored text, borders, and backgrounds on Squidoo, sometimes more than a little bit crazy. This is reflected by all of the different templates that Squidoo has created for us. It is fun; it is colorful; it attracts the eye.
However, as much as we may like putting all of that color on our pages, many, many readers do not like all the decorations. In fact, unless they are searching for pictures of an area that they want to travel to, or an item that they are looking to buy, most readers are best served by more text and minimal pictures.
There is absolutely no question that as writers of Squidoo lenses, we are much better serving ourselves by including more text on our lenses. Text is the best way for search engines to determine what our lens is about, what our keywords are, and where to categorize us for search engines. Text is how people search for us on the internet.
One way that we can more efficiently reduce pictures is by using our Amazon Spotlight module, and our Ebay module for adding pictures to our lenses. In this case, each picture is a potential sale to Amazon or Ebay. The picture does a double duty, adding to the interest of the lens, and selling an item that relates to your lens.
One very important point to keep in mind when you are writing your lenses, is that with all of the various types of technology and internet connectivity, your readers can potentially be reading your lens from an old computer with dial up service, a cell phone, an iPad, or one of the new tiny netbooks. Screens are shrinking, and page load time is very important. Readers want easy, fast information while they are constantly on the go. The easier you make it for them, the better they will like it.