Social Bookmarking in Turmoil – Implications for Squidoo Lensmasters

Social bookmarking is in turmoil as a major shakeout occurs in this social media arena.

Social Bookmarking Shakeout

I have just created a resource for members of my social media marketing program which lists 50 top social bookmarking sites with their Page Rank (and “follow/no follow” policy).  I was astonished in creating this new list at how many of my original list had vanished, morphed or dropped in Page Rank.

In 2009 Mag.nolia lost members’ bookmarks and converted to a much smaller site, Gnolia.  In November 2010, Gnolia shut down.

My favourite social bookmarking site, Propeller.com, ceased to be an active site from 1 October 2001.

Backflip.com lost all its data and shut down with effect from November 2011.  Furl.com is now one of those dreaded advertising sites with nothing but categorized ad links.

Delicious.com is in a state of flux with a mass exodus by users on the basis of reports that Delicious will be wound down by Yahoo, sold or turned into an historical archive.  Other sites, such as Diigo.com, are hovering over the fading site and coaxing away members by offering auto-transfer of Delicious.com bookmarks.

Even Slashdot.com, the pinnacle in technology bookmarking, is losing members and dropping in page rank (now PR8 from PR9).

magnolia by ncomment 500x320 Social Bookmarking in Turmoil – Implications for Squidoo Lensmasters
Image by ncomment

Social Bookmarking Challenges

One of the challenges for social bookmarking sites is the growth-driven explosion in infrastructure costs with diminishing income offsets.  Another is the exponential growth of mega multi-media sites such as Facebook and YouTube and the micro-blogging sites such as Twitter.

A famous study of the longevity of organizations (those that last hundreds of years), has shown that one of the keys to longevity for an organization is the capacity to re-invent itself in response to changes in the organization’s environment.

One site, Posterous.com has responded to its changing environment by offering multi-media bookmarking via email blogging and screen-capture blogging.

Diigo.com has taken a somewhat different tack.  At a time when social bookmarking sites are becoming increasingly wary of Internet marketers bookmarking only their own sites, Diigo is offering itself as a total personal content management system (welcoming both personal bookmarking and group bookmarking).  It has also taken a quantum leap into cloud technology to overcome capacity issues.  Diigo.com is in its fifth stage of evolution which now includes the capacity to store highlighting and screen capture of text.

Growth of Social Blogmarking

Devesh, in a recent blogpost on ProBlogger.com, discussed the growth of social blogmarking.  This is in part a response to some of the top social bookmarking sites being taken over by “power users” who influence the ratings of individual bookmarks.  Social blogmarking sites tend to cater to niche blogs and have a strong social networking aspect.  Bizsugar.com [PR6], for example, caters for small business.

Implications for Squidoo Lensmasters

  1. Don’t put all your eggs in one basket – spread your social bookmarking (but not too thin).
  2. Include sites, such as Posterous and Diigo, which are using emergent social bookmarking technologies (they may be the only ones left in the future).
  3. Monitor the social bookmarking arena – you can no longer assume that the past is a good precedent for the future!
  4. Explore social blogmarking for your niche blogs and Squidoo lenses.

squidooroo Social Bookmarking in Turmoil – Implications for Squidoo LensmastersDiscover the latest strategies in social media marketing with Ron’s new social media training program, SquidooRoo.   The 6 month training program covers content creation, social networking and promotion, including social bookmarking.

Comments

Comments

  1. I have to admit I was not aware of this development. We’ve just learned that we need to bookmark each piece of content for faster indexation, traffic and backlinks. But that was 2009, a very long time ago when speaking in terms of Internet time.

    So now what do we do? You mentioned social “blogmarking”, can you elaborate on that a bit? How would this work for Squidoo lenses or articles?

  2. Hi Ron,
    I’m so glad that you’re staying on top of these things for us. I had no idea about some of these changes.
    Thanks so much! :)
    Keem

  3. Thanks for putting afford in writing this post. I am really amazed by how social bookmarking website are dieing and for such website its hard to make revenue to keep it alive.

    I would like to add something as I know digg.com and mixx.com dont allow squidoo url submission.

    What about targeting Pligg websites or low PR bookmarking websites?

  4. I lost all of my bookmarks at magnolia. I never saw much traffic from it anyway, so I tend to just stay away all together from social bookmarking after that huge loss.

    There are a select few that I still use once in a while, but it seems like blogging is still the best form of backlinks for Squidoo lenses.

    • I have pretty much decided that bookmarking is not worth the time, and have gone to creating articles, blog posts, and links from other sites, including comments on other people’s relevant work for backlinks.

      • Paula – Ed Dale came to a similar view recently and stated that social bookmarking is a waste of time – he plugs the content creation route too. Matt Cutts of Google suggests that buying backlinks and artificially creating backlinks does not do anything for your site. He suggests that it is best to generate organic backlinks by developing great content that others want to promote.

  5. Very interesting post Ron. I have been following a specific method to create backlinks for my Squidoo lenses for the past few months and had come to the same conclusion – Social Bookmarking is a waste of time and articles/content creation is the way to go.

    I have been surprised at the number of sites that give DoFollow links, that do not show when I check my Backlinks – SheToldMe is one such site.

    Do you have any idea why this happens? Are the backlinks there but just not showing? I use the SquidUtils Backlink Checker.

  6. I have never done much with social bookmarking. My favorite was Tagfoot, which seems still to be adding money to my account even though I’ve been inactive there for almost a year. I liked its social aspect. as well as the fact that it kept track of my bookmarks. You didn’t mention Tagfoot. Any specific reason why?

  7. attorneys001 says:

    A very timely written post which elaborates the turmoil in social bookmarking and the implications for Squidoo lensmasters. It urges precautionary steps like spreading your social bookmarking (but not too thin).
    Including sites, such as Posterous and Diigo, which are using emergent social bookmarking technologies (they may be the only ones left in the future).
    Monitor the social bookmarking arena as you can no longer assume that the past is a good precedent for the future.
    Explore social blogmarking for your niche blogs and Squidoo lenses.
    Discover the latest strategies in social media marketing with Ron’s new social media training program, SquidooRoo. The 6 month training program covers content creation, social networking and promotion, including social bookmarking.

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