If you have been writing online for more than 30 days, most likely you will have read that you need to find a niche, and write as focused an article within your niche as possible. And while I thought I understood this meaning well, I didn’t really understand how narrow you had to write in order to be really successful, until this year.
As a Squidoo newbie, you will find that what you think is logically true, that the bigger your topic, the more traffic you will get, is absolutely wrong when writing online. So even if you think that is logical, for lenses or any other blog post or article online, you must let go of your “common sense” or “logic” and listen to what experienced online writers are telling you.
I find that the easiest way to understand a topic niche is to picture an actual niche.
If you look at the picture to the right, you will see a wall niche. As you can see, the niche is an extremely small space in the wall that one or maybe two items can fit in for display. That’s it! No more. We have a wall niche like this one in our kitchen at home that our telephone goes in. There is no room for anything else, including paper and pens.
So when you think niche, you need to think small. Tiny. Minuscule.
As specific and small as possible.
The difficult thing to wrap your head around is that this is how people search online.. They need to search specifically and small to find the exact information they want on the internet. If they do not search specifically, they get too many answers. Think about how you have to search to find this topic: hotels in Oxford Ohio near Miami University. I just did this search, and pretty much had to put in the entire phrase to get the information I needed. That is pretty darn specific. So if I wanted to write an article about the best hotels to stay in when visiting Miami University, then that would be a very narrow, focused topic which could be part of a larger topic of visiting colleges in Ohio. You could even write an article about why one specific hotel is the best one to stay at when visiting Miami. This kind of article would be helpful to someone like myself who is visiting colleges in Ohio with my senior high school daughter as a prelude to applying to college. Do you see why it needs to be specific?
Another example is making jewelry as a topic. There are so many subtopics under that area of expertise. You could write an article about supplies needed to make jewelry. But even better is writing separate articles about specific supplies needed for jewelry making and what the differences are, and where to get them. One jewelry supply item can be one lens. This is how specific you need to get to be successful at getting the kind of traffic that will give you good earnings.
Photo credit: Dana Graves