Affiliate Marketing: Targeted Traffic Through Articles

January 14, 2010 in Charly Leetham, Featured, Internet Marketing, Making Money by Charly Leetham

Writing Arcticles

Marketing any type of product is really about getting the correct Target Audience to view your product or service. I’ve written previously about getting to know exactly who your Target Audience is. By knowing who your Target Audience is, you will be able to speak directly to those people in words and language they will understand – you will also be able to address their specific problems and offer solutions, increasing the opportunity of making a sale.

There really is little point in marketing to everyone.

All successful marketers know that someone will buy your product or service when it ’solves a problem’ for them and how can you address everyone’s problem in one go?

Each lens you create for a product, should address a specific target audience. The keywords (or tags) that you choose and the language you use in your writing will be for that audience.

The same concept applies for your traffic generation – getting the right traffic to your lens. As only a certain percentage of your visitors will buy from your lens, even when they are your target audience, it is important to keep a regular flow of traffic to your lens.

Article Submissions

One very effective way is to write articles and submit them to article directories and blogs in your niche. Not only will this aid in increasing the rankings of your lenses in the Search Engines, it will also credential you as an expert within the Niche and encourage visitors to your site.

For a consistent flow of traffic, write at least 1 article a week with a minimum of 300 words. In fact, you can use the content that you have used on your lens as the basis for your articles, with a small amount of tweaking, you’ll have an article to submit in no time at all. Remember to use your keywords in your articles – but only 1 keyword per article and only once in every 100 words (this makes sure you aren’t ‘keyword stuffing’ your articles).

There are a number of ’standard’ article directories to submit to, which are listed in the One Week Marketing Plan but there are also a number of Niche sites that you can submit to. For example if you are promoting a Self Help product, www.SelfGrowth.com is an excellent site to consider. Spend a little bit of time looking for sites that you may be able to contribute articles to – you may need to approach the site owner directly and ask if they will. If you know someone who owns a blog in your niche, why not ask them if they would like some guest posts – many bloggers appreciate extra good quality content for their site.

If you run your own blog in that niche, post a version of your article to your own blog as well.

I’ve also found it useful to use a submission service like Unique Article Wizard. I can submit an article to UAW, select the category that I’m targeting and have my article distributed and displayed on several other sites.

Article Marketing may seem like a lot of work, but when implemented correctly and used regularly you will find targeted traffic hitting your lens.

For more information, I’ve shared 6 Article Marketing Tips on my blog.