Affiliate Marketing: One Lens, One Product

December 27, 2009 in Charly Leetham, Editorial, Internet Marketing, Making Money by Charly Leetham

In this article, I will discuss why you should promote one product per lens when implementing an Affiliate Marketing strategy.

Going back to the principles of Niche Marketing, best practice tells us to have a different websites or each type of product we are promoting.

When using Squidoo, we can translate this to having one lens for each type of product we are promoting.

What I mean is that if you are promoting Dance Shoes – you should create separate lenses for Ballroom Dancing Shoes and Ballet Shoes.  You could even go to a deeper level and promote different brands of Ballroom Dancing Shoes on different lenses.

This approach has the benefit of allowing you to speak directly to the Target Audience for each specific product, in a way that they will understand. In addition, you will be able to focus your marketing efforts to drive targetted traffic to the specific lens without diluting your efforts.

On your lenses, include reviews and great information about the product you are promoting. This has several benefits including:

  • Meeting the Squidoo Terms of Service,
  • Aiding the indexing of your lenses by the search engines and
  • Proving to your readers that the product is worthwhile and you are trustworthy.

Of course, it is best to write your review from a personal point – try the product yourself and write about how it helped you, what you liked and what you didn’t like.  Be honest in your review – it will help your readers get to know you, like you and trust you.

Using Testimonials

Testimonials are also are great proof of the effectiveness of a product however, become familiar with the new FTC rules governing the use of the testimonials.  Part of the new rules mean that any testimonial used must show ‘the usual results’ not ‘the unusual results’ and must be from bona-fida customers.  (It’s worthwhile becoming familiar with the FTC rules regarding endorsements and testimonials today).

Also include testimonials from users who have already tried the product.   Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

Include Useful Information

You can add additional text modules to your lenses and include articles about the product.  In each article or text module, you should:

  • Choose a specific benefit of the product to write about in these modules and keep the content interesting and informational
  • Break the information into dot points to make it easier to read and understand
  • Include one or two images per module to add variety

If you have videos of the product include one or two on your lens as well.

Headlines and Call To Actions

Each module should contain a headline that attracts the readers attention and encourages them to read more.  The headline should address the benefit that you ar discussing or demonstrating in the module.

In addition, you should direct your reader to the next step they should take – this is known as a Call To Action and may be a request to buy or to contact you for more information.

 

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