Why am I ignoring Halloween? Afterall, Halloween is the second most profitable holiday for Squidoo sales pages in the whole year!
It’s all to do with planning ahead and with all the other Halloween Pages getting attention on the Squidoo Home Page, I am planning ahead for Christmas and New Year. Any Halloween pages published now are unlikely to do much until next year and I don’t want the distraction.
I have a new gift niche I want to develop and I need to get those lenses published NOW, if they are to have any chance of ranking well in Google in time for the Christmas Holiday Shopping spree that will really kick off after Halloween.
I also have done fairly well over the last couple of years in another niche – Chinese New Year, which is quite competitive. So although Chinese New Year does not happen until February 2013, I am getting those lenses done now. Again to give me time to get them ranked well, so that when people start searching for information and products relating to The Year of the Snake, my pages will hopefully be the ones appearing in the Search Returns.
(Incidentally, I am not particularly keen on poisonous snakes, but needs must!!)
Planning ahead is crucial in the online marketing game and this year I have made even more of an effort to keep my head down and not been distracted by anything that will divert me away from working towards my own personal goals. One of these has been to develop niches that will do well over the year, so that Christmas is not my main pay day.
This means that I have been focussing on “evergreen” topics in addition to those “I bet that will do well because it is topical” topics, like The Hunger Games, which will inevitably have a limited shelf life.
I have done very well out my Hunger Games niche, ever since the movie hit the big screens last March. My Hunger Games Halloween Costumes page has done extremely well and is my most successful Halloween lens ever, but none of this will last. I am sure that once Christmas is over, my Hunger Games pages in general, not just the Halloween one, will start to fade, until interest is revived when the second film is released in November 2013.
But in the meantime, I have two new niches to develop, plus related blogs (more about those when they are better established) that I need to develop, which I hope will be part of a more consistent income stream heading into next year.
So how far do I plan ahead for specific events? I guess I tend to look 3 or 4 months ahead when I can, but I know some people who will plan 5 or 6 months ahead – Paul Duxbury is one. He was driving us bonkers with chat about Halloween, last June! However, I jest about driving us potty – because Paul was right to be looking at content for Halloween, eventhough it was Mid-Summer.
Paula Atwell is another – because Paula owns an Art Gallery, seasonal planning is second nature to her and July and August found her planning for Christmas.
Google loves “aged” pages that are updated every so often. So, a Halloween lens that was published in June will probably be ranked higher by Google than one about a similar Halloween Topic that was published at the beginning of October. This of course assumes that the keywords are good on both pages.
So if you haven’t turned your mind to Christmas sales yet, my suggestion is to forget about Halloween and get cracking on those Christmas Gift lenses – NOW! And it is not too soon to start thinking about Valentine’s Day….
Image: Public Domain image on Pixabay