I had the opportunity to be part of a very interesting Squidoo chat this morning with some of the top lensmasters in the arts and crafts categories, as well as bdkz, Corey Brown, and Stephanie Mangino. For those of you who don’t know Stephanie, she is the new magazine guru that is managing several of the new Squidoo magazines.
This particular chat was primarily to introduce the newest Squidoo magazine which is slated to launch on Tuesday, called So Crafty. As you can tell by the title of the new magazine, the topic is crafts. This is a very broad based topic which encompasses a variety of crafts. The entire category list can be found here.
I had mentioned in a previous post, late last year, that I had decided to opt out of the Happy Snowman magazine. My reasons at the time were worries about maximizing sales on my best Christmas lenses, during the time of year when we usually make the most money. Just like everyone else, I can always use more money to pay bills for myself and the gallery.
On the other hand, I also said that I was pleased at the innovation by the Squidoo team in coming up with the magazines as a way to drive traffic to Squidoo. In the ever changing market that we live in, especially online, innovation is the only way to stay ahead of competition, and to keep growing and renewing a company. Change, and being able to adapt is crucial.
The conversation today was vastly reassuring to me as to the direction the magazines are going, and the ongoing development of the functional aspects of the magazines.
One of the most critical complaints about the Squidoo magazines that I have heard so far was the failure of the search mechanism on each site to really do its job. Corey Brown explained today that the search feature is one of the items that the tech team has been working hard on to improve.
In a nutshell, the main idea behind the entire list of Squidoo magazines is to drive traffic to Squidoo in general and specific featured lenses through social interaction which is primarily focused on Facebook right now, although there is a Twitter feed, as well as RSS feed. As more and more opportunities abound like Pinterest, Google +, Squidoo intends to broaden the marketing for all of the magazines.
While I understand the worries from lensmasters regarding the possibility of losing traffic that they have gotten from search engines, or other promotions that they themselves have created, the main focus for the magazines is to drive more incoming traffic to Squidoo, not take it away. The Squidoo magazines are still in their infancy, which means that they will continue to improve and gain in popularity, so the incoming traffic should continue to rise. The more magazines there are, the more pathways will be created that are not self generated (by lensmasters) to Squidoo in general and individual lenses. Therefore, if you write in the categories the magazines represent, over time this will only be good for you.
I personally believe that the subject matter magazines will be the most successful, over and above the holiday magazines. They are the most unique, and generate evergreen year round traffic. However, I have decided to opt into all the magazines that come out this year to give them a real try, including the Christmas one. I think it is well worth my time to give Squidoo my best pages to populate this new venture, because the innovation is a good one, and I am very supportive of both the idea of the magazines, and Squidoo’s efforts to be innovative to continue to grow the company.
If you have any questions or comments relating the Squidoo magazines, or So Crafty, please feel free to leave them here. Corey Brown has said he will stop in and field the questions the best he can to help us all understand better the Squidoo magazine concept.