Since tomorrow is the beginning of the Christmas shopping season, because Halloween is over, I thought that I would review some of the things that Squidoo lensmasters can expect to see happen to their accounts during the next two months.
Many lensmasters work hard all year in anticipation of this time of year, when people start to shop in earnest for Christmas. In the United States, Christmas has become highly commercialized with many retail companies earning 1/3 to 1/2 of their revenues for the year during this time. This makes November and December highly volatile months when it comes to sales and lensrank.
For those people who have lenses that stay relatively in the same lensrank all year round, Christmas will most likely knock those out of place, because there are so many more lenses competing for the space your lens has been residing in all year. On the other hand, many of you will see seasonal lenses that sit at the bottom of your dashboard, jump to the top for a while. This is normal, and in most cases, by January or February, will reset to about where it was before.
However, the biggest change to look for is the advantage to make more money due to sales in November and December. The pure fact is, that if people are going to spend money, they will do it for Christmas.
Now is the time of year, if you haven’t already done so, to tweak your sales lenses, to watch for new keywords to add to them, and to strengthen their standing. Without spamming your friends and relatives, use this time to review the links on your lenses. Broken links will not bring sales. And check for new products to add to your lenses. Companies frequently introduce new products at this time of year.
November and December is also a great time to think about what people will be buying after Christmas is over. Many people receive money for Christmas or wait for after Christmas sales. Life does not stop on December 25, but goes right on into the next year. Figure out what people will be searching for in January and February.
This year, the elections will affect how our lensrank and sales go to some extent. I expect that for the next week or so, many people will be focused on the election, with election commercials in the U.S., especially here in Ohio, completely consuming the airwaves. However, as soon as the election is over, the Christmas commercials will take over, and we will be full swing into the holiday season.
What will your strategy be for November and December?