Is Your Internet Marketing Strategy Part Of The Herd?
The good stuff!
GrandSquid and internet marketing strategy master, Seth Godin, issued another one of his thought provoking challenges last week during his interview on Jelly Talks.
I hope your are all doing something that makes your grandparents uncomfortable.
The root of this message is obviously the base of his ongoing singular challenge to be different. This has been Seth’s rallying cry for years, and he is dead on. In fact, you may have heard the message so often that you are tempting to tune it out.
Don’t.
Internet marketing strategies change and move at a very fast pace. Why? Because the internet is as lightening quick as our changing nature. We see so many ads every day that we begin to scan and dispose the similar ones without looking.
The successful marketers quit early in the game of, “Well, this is working for everyone else.” Often they fail, but you’ll never catch them boo-hooing over their failures. They go to the next attempt real quick.
In short: The successful ones apply internet marketing strategies that pop and they set themselves apart from the rest of the pack. They get ahead of the wave and jump off just as the wave breaks.
If you’re like me and get bubbles floating around your head as your eyes cross when trying to figure out a marketing strategy, never fear! There is plenty of free help.
Take a peek at Tom Now’s post, 20 Internet Marketing Trends for 2009. I realize we are on the backside of 2009, but there are some good pointers here and I can see the possibility to combine some of them to come up with a unique campaign.
The real message in this whole mess is that when it comes to internet maketing strategies, one should never feel comfortable with using the same methods as everyone else, and that we need to be as creative with our marketing as we are with our content.
For an excellent assesment of Seth Godin’s interview at Jelly Talks, visit lensmaster luvmyluwig’s lens, The Best Of Seth Godin On Jelly Talks.
this post’s picture comes from pax et agape via creative commons licensing
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Your last paragraph struck a chord in me….striiiiinnnng! It’s true – I’m way too much influenced by other marketers’ methods. Sure, we need to learn the tools and procedures, but how often do we actually ask ourselves, “what can I do that no one else does?”
We’re afraid it won’t work, eh? So we go with the “proven methods” and end up in obscurity. I’m off to check out your links. Thanks for this post, bud.