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Persuasion

Giacomo Casanova was as real as Don Juan was fictional, and both names are synonymous with seduction. It is here where the storied exploits of each man part. One man seduced women and ran, never to return, while the other was famous for servicing the needs of several women at the same time. One was a spammer while the other was practiced in the art of persuasion.

Casanova was an eighteenth century adventurer and author who seduced many women while he was a violinist. He kept up the practice when he went on his “grand tour”.  During his life, Casanova spent a large portion of time either in jail or running from it. He was scandalous and had no morals when it came to spending other people’s money. And he certainly couldn’t have cared less about the women he seduced, as he often left them lighter in the purse than they were when he first showed up on their doorstep.

Don Juan on the other hand, as fictional as he was, is still seen as a true champion of women. Not one for love on the lam, he seduced women to the point that they actually would seek him out for the service of his persuasion. The stories of Juan often include him defending his lovers against the agents who looked to defile them.

Seduction can either be to just entice, or seduction can be an art. Don Juan was an artist. By encouraging women’s dreams of fantastic love, telling them that they were lonely only because others hadn’t found them, relaxing them with his charisma, proving that they were right in their fantasies about spectacular romance, and battling their enemies, Casanova exhibited his in depth skills of persuasion.

In a special report from marketing wizard Blair Warren, Mr. Warren explains thoroughly the art of persuasion and how it relates to marketing. As Blair points out, the most effective campaigns satisfy these five essential elements:

• encourage their dreams
• justify their failures
• allay their fears
• confirm their suspicions
• help them throw rocks at their enemies

Not only on the internet, but throughout our lives do we run up against Casanovas. People who put their arm around our shoulders while promising us skies so blue. As we fantasize about those skies, something is being taken from us and when we come back to earth the Casanova is gone without leaving a forwarding address.

Yet, when we meet a Don Juan, we are shown how to paint the skies blue. and when we need their help, they are with us every step of the way. When we want too change the shade of blue, we look for them so we can buy paint from them and if they don’t have the paint, they help us find it.

I will never again be envious of other men when someone smiles and calls them Casanova.

Author’s Notes:  This post was suggested to me by chefkeem. I thank him in his trust of my ability to pen this.

Blair Warren is currently reworking his website, so if anyone wishes a copy of his report please contact me at drifter0858@sbcglobal.net.

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