Last week we looked at what I feel is the most important step to take before we buy a lens from someone else. This week Tip 2 in buying a lens goes along with the first step which I believe should be doing a little keyword research first. Once you have determined that the keywords are good ones…the public is actually looking for the product and the competition is reasonable enough to generate some traffic the next step would be to look at the url of the lens that you are contemplating purchasing.
Are the keywords in the url? I honestly believe that they should be. In any lens that we purchase or create ourselves we can change the keywords and phrases within the content. However, the url can not be changed once it is created. The keywords in the url add some weight to what your lens is about and in most cases a lens or article with the keywords in the url will place higher in the SERPS than if it does not have the main keywords in it.
Let’s look at last week’s example of buying a lens about Kitchen Widgets. Is kitchen widgets in the url? Yes it is so that is good. There is something else to look at, though. Let’s pretend that there was already a lens with the url of kitchen-widgets so the maker of this lens for sale decided that they would just change it up a bit. That is fine if it is done properly. Instead of kitchen-widgets an option would be kitchenwidgets or kitchen_widgets. All three of those examples are pretty good and should work just fine. I am of the opinion that a less than desirable url would be kitchen-widgets2 or any other number. It might work for the SERPS but I think you will have to work harder at promoting it to get it to show any place respectable in search results.
As I said in my first post, I see nothing wrong with buying lenses from reputable lensmasters. I have purchased some myself. My goal in this little series is to point out some things we can look at before we buy a lens to make sure it will produce some income for ourselves.