Adding Content to Your Sales Pages

Squidoo has asked us to take a look at our thin content pages, and add content to them. At the very least it means that we need to add content to our sales pages and to our sales modules, Amazon, Ebay, etc.

What kind of content is valuable to for both us and our readers?  If we are going to make the effort to do this, we should add content that will help the reader understand what we are writing about, and help us get more readers and earn more on each lens.

Giant squids were sent an email on Monday March 4, 2013 to give us an idea of what Squidoo is trying to do and to help us figure out what we need to do to improve our lenses under the new standards.  However, this news is for everyone, and you should read it to make sure that all your new lenses meet the requirements.

The first thing is that Squidoo is looking for spun content. If you do have spun content on your lenses, then you need to replace it with your own writing. If you don’t, then you are fine here.

The next step is looking for keyword stuffing. This is a gray area and until the filter is run, it is hard to define exactly. However, one good clue is if your lens uses your keywords so much that it sounds unnatural.  This is not actually necessary, and you can change some of these to synonyms to make it sound better.  If your lens content sounds like a regular person talking then you are okay on the keyword stuffing area.

Thin content is the next area that most of us probably need to work on, at least on some of our lenses. Squidoo is asking us to beef up our content. That is fine but we still don’t have any guidelines to tell us how much beefing we need to do.  For the time being, it will help if you have at least 400 words on your lens (titles don’t count), an intro that is big enough to fill up the space beside your intro picture, and some content that you have written in each sales module.  I recommend doing this as you update your lenses routinely.  If you are like me, there is no way to get to all your lenses and fix this, or even check to see if you need to fix this in the next week.

Anyone who has been on the site for some time has thin content lenses. This is because standards have changed over the years.  Thin content doesn’t mean bad, but it is clear that Squidoo thinks that it is affecting their traffic and earnings.  Since it is their platform, we need to comply going forward.  Don’t get the idea that sales pages are bad either. They aren’t.

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About lakeerieartists

Paula Atwell is an artist, writer, and owner of Lake Erie Artists Gallery at Shaker Square in Cleveland, Ohio. You can find her on Squidoo as lakeerieartists.

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