by Chef Keem
The Top Five Principles Of Effective Persuasion. Free E-Book!
May 24, 2009 in Editorial, Making Money by Chef Keem
Whether we make Squidoo lenses, write blog articles, or create niche websites to make money online – we all dream about thousands of visitors spending enough time on our pages so our sales pitch can have the desired effect:
Persuasion to engage, respond, buy!
After months (or years) of hard work, we see some improvements in stats and conversions yet our dream is still a work in progress. We get frustrated. Not even the latest $199 e-course could make our dream come true.
We ask ourselves – are we not smart enough for online work? Are we too old (speak: non-geek), untalented, slow-tech, afraid, or even too conscientious for this cut-throat online marketing business?
Let’s take a deep breath and consider a complete paradigm shift – back to the basics…
The Similarities Of Marketers And Customers
- Unfulfilled dreams
- Wants and needs
- Fears of the unknown
- Distrust of strangers
- Guilt over past and future failures
- Financial insecurities
- Battered self-esteem
- And more…
So, we’re all in the same boat, right? Cautious, nervous, stressed, needy humans and global neighbors, no less.
Giving = Persuasion
The art of giving is nothing but the realization of the universal laws of giving/receiving and cause/effect. Whether we call them spiritual laws or rules of thumb – we know the routine: as we give so shall we receive…somehow, somewhere, sometime, for sure. And every action we take will be followed by a reaction. Scientific laws – no “New Age Mumbo-Jumbo”, mind you!
Bonus insight: in order to receive, we need to give first – forgive.
Spiritual Laws are our rightful heritage – NOT some form of unethical scheming or immoral manipulation!
What Is “Persuasion”
Short answer: a logical consequence – a reaction to our action.
- We recognize our customers’ needs and wants
- We take action to fulfill those requests
- We reap our rightful compensation
Persuasion is a built-in, automatic effect when we engage the cause of giving!
The Top Five Tips Of Highly Effective Persuasion
Going back to our list of similarities between marketers and customers, we find our mission statement as online entrepreneurs, which cannot possibly fail to guarantee our success – whether we’re young or old, fat or skinny, high-tech or slow-tech:
- Support and encourage your customers’ dreams
- Share yourself and explain away their guilt over failures
- Compassionately work with them on their fears
- Acknowledge their suspicions
- Become your customers’ ally. Join them in their struggle.
Isn’t this what loving parents practice with their kids, great teachers provide for their students, and friends give to one another?
This post was inspired by a free e-book from TV producer and marketing consultant Blair Warren. Get your copy here – you don’t even have to give out your email address.
In this context, I recommend a delightful NY Times article by Ben Stein. He tells us how a summer job as a shoe salesman taught him how to sell…
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Overheard on twitter...
Chef Keem, I heard you mention Blair Warren’s book on the BlogRadio interview. So I had to come and read your post. It’s very inspiring and energizing – thanks. Over the past few years, I have trained hundreds of middle level managers (especially Health Professionals and Police) across the State of Queensland, Australia – from Roma (500klms South-West of Brisbane) to Cairns (1,700klms North) …and many places in-between.
Besides being humbled by this experience and inspired by the dedication of these managers, I have found that they have so much in common in terms of human needs (eloquently encapsulated in your “Similarities of Marketers and Customers”).
One of the core principles of our course is the need to “actively listen” – to be totally present and engaged with the other person and their needs. The power of this simple act of attending to the needs of the other is eloquently expressed by Kate Loving Shenk in her Excellence Tips Lens:
http://www.squidoo.com/Personal-Excellence-Tips
Kate, a practising nurse of 25 years, offers her own Excellence Tip – “The Gift of Attention”:
- the importance of engaging in deep listening and mindful presence.
You ask, “Isn’t this what loving parents practice with their kids, great teachers provide for their students, and friends give to one another?” …from my experience, you can add, “Isn’t this what great managers do for their staff?”.
BTW – I’m thoroughly enjoying the richness of SquidLog and look forward to contributing soon (though somewhat daunted by the excellent quality here!).
.-= ronpass´s last blog ..How to develop your social network on Redgage =-.