Back to Basics in 2010
3:56 pm in Editorial, Internet Marketing, Making Money, The Basics, lakeerieartists by lakeerieartists
As many of you know, I have been dabbling with Hubpages in the last 6 months, and in that time period, I have learned some valuable lessons that I am going to apply to my Squidoo lenses going forward, and looking back on my older lenses as I refresh and revise them.
For those of you that do not have a Hubpages account, Hubpages is an article writing site, however, it is much more streamlined and pared down compared to Squidoo. Because Hubpages is more basic, however, the author is required to really hone their craft to do well.
Writing on Hubpages, reminded me that I had been sidetracked by all the bells and whistles on Squidoo, and had sometimes let that get in the way of writing a strong keyword rich, traffic stopping article that would look good to Google and other search engines.
So since I find myself in this position, I thought these lessons might apply to some of you as well, and I will share them with you.
- An article gets better Google traffic if it is at least 800 words.
- Pictures are great but they do not take the place of text.
- Most readers come to your article in search of information. If there is too much other stuff in the way, they will not stay.
- Items you sell on your article need to be directly related to the topic of the article for successful selling.
- If you are selling an item, and that is your purpose, then take every opportunity to sell that item. Don’t beat around the bush.
- There is nothing wrong with trying to make money. We all need to eat.
For those of us on Squidoo that have gotten excited about all the great new modules and features, but have forgotten to write enough text to attract readers and Google (and I include myself in this group), go back to your lenses and make sure that you have at least 800 words of keyword rich text to go with everything else.
Lenses that are all pictures are beautiful but they won’t attract Google, and they won’t attract a lot of readers. Also pictures need to have their alternative text filled in to get any attention on Google.
And there is no reason to feel ashamed that you want to earn money with your lenses. I am not against charities. As a matter of fact, I think giving to worthwhile charities is great. But in order for us to help others, we also need to make enough money to help ourselves. Wanting to earn a living wage online is not a bad thing, and it can be done. And I mean a living wage, one that we can actually live on.
Sometimes I think that some people in the Squidoo community do not realize that many of us are trying to earn a living online, to pay for basic needs like food. In my case, I am working to support a local gallery. And that is a worthwhile goal.
What I am suggesting is that we all go back to the basics in 2010. Don’t worry so much about the color of your text, and the look of your lens. Spend your time working on making a keyword rich, focused lens that will catch the eye of Google, and bring you the right kind of traffic, people who want to read what you are writing about, and buy what you are selling.
The rest is fluff, and will not earn you money. Even if you are doing it for your favorite charity.






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