“If you want to dig a big hole, you need to stay in one place.”
The Sally Field Problem-a Response to Seth Godin’s Post
November 19, 2010 By Leave a Comment
No one is going to spend $700.00 on an item just because they like me. They are going to buy this item because they like my work. In this case, my work was the article that sent them to the page on Amazon, where they decided to go ahead and choose this set over other sets.
Intelligent Loyalty
September 24, 2010 By Leave a Comment
The biggest challenge to earning an intelligent audience, is that you have to be a real person. Intelligent people can tell when you are just spouting jargon.
Seth Godin is Moving On and So Should You
August 23, 2010 By 2 Comments
Seth is talking about the fact that he has decided to stop writing books, and is looking for a new way to disseminate information.
