by drifter0658
Zombies Have A Role In Marketing Scams Too, Chef
June 24, 2009 in Featured, Fistful Thinking By Drifter & Keem by drifter0658
Brain eating puppet masters
Don’t forget about the Zombies, chef. They wear dirty sneakers too.
I have read you post about the recent marketing guru pitches several times and have come to this conclusion. You are dead right. In fact, you are so correct that there is danger in what you say. The assault on our yearning to do better in our lives has grown to the point of annoyance, which has led me personally to burn e-mail after e-mail purely based on the subject line. That is dangerous. The spam filter in my left brain has grown too wide I’m afraid.
The strategies and tactics you mentioned, that were once designed to tickle our right brain’s curiosity, have become the standard modus operandi. These approaches are copy/paste methods that anyone wanting to make a quick buck and get out of town are finding far too easy to use. I have seen so many of these that my left brain has taken over and filed them away under B.S. for future reference.
I have a client who is a product creation and implementation coach, as well as a personal branding coach, who is tired of all the Sneaky Sams that use lofty language designed to set the hook and put suckers in their nets. This woman is straightforward, shoot from the hip, no holds barred. She says up front that you’re going to sweat if you’re going to succeed. She also let’s you know that she has no time for those who won’t let go of the apron strings. She’ll cuss at her clients, stomp her feet, and even threaten to burn bunnies in their yards. She wants her clients to succeed and helps those who really want it.
My client is out to battle the Jim Jones “drink the kool-aid and everything will be okay” effect of most marketing gurus. She also has a real cold heart towards those brain eating puppet masters that pull the strings at our 9 to 5’s.
She calls herself the Zombie Killer.
If I would have seen “Killin’ Zombies is my game” in the subject line of an e-mail a month ago, I would have burned it.
[ratings]
Quoting allthatiscute: Diary of a rabbit owner. Ladies and gentlemen: the story you are about to hear is true. The names have not been changed to protect the innocent, because frankly I don’t care. —
Overheard on twitter...
Because we are spammed so much, we start making assumptions – most of the time our intuition is right, they ARE spam and scams, but I live in hope that one day there will be a gold nuggett amongst all the tat! And because of my optimism I always take a quick peek before I hit the delete button.
Great post, bud, and kudos to your client.
It’s this the-end-justifies-the-means attitude that gets to me. Same with military jingles – “see the world, get your degree and a ton of money to boot!”. Do we know the success rate? Can’t be too high considering tens of thousands “believers” in hospitals, mental wards, or body bags. Or the pharmaceutical companies – “swallow these and you will jump around like a spring chicken in the park with dogs and grand kids and happily ever after!” – unless you die prematurely from liver and kidney failure because of those drugs. (Tough luck.)
(Online) marketing has become the “99-percent-whore”. Let’s seek out the “one-percenters” like Seth & Co., the blogging voices of decency and generosity, and our treasured online relationships through Squid-Log and -doo (funny, eh?), and our other social networks. We have a tremendous pool of wisdom for plenty of online success – don’t need any more “gurus”. After all – content is king, and we are the crown heirs.
Talk about hitting the nail on the head . . . You and Chef are right on with this one.
Optimistic person here, but can’t say as I have a shred of optimism in that regard, AJ. Burnt once too many times. The possibility of a truly useful nugget is lost simply by association.
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