Some of you know that Squidster and I are building the English-language blog for Michael Kunze, the most successful German stage author in the history of musical theater. Michael’s drama musicals REBECCA, ELISABETH, MOZART, MARIE ANTOINETTE, and DANCE OF THE VAMPIRES have seen thousands of sold-out performances in the best musical theater houses of Europe and Japan since the Vienna premiere of ELISABETH in 1992.
Michael features a workshop video series on his German blog where he shares his insights on story selection, design, and development. He talks about the questions he asks himself when evaluating a story for its potential as a (musical) play. Especially for his drama musicals, every aspect must serve the story. The story itself and the dramatic art of its telling are the most important factors of all his work.
I find it fascinating how much we can learn from this master story teller that we can use for our own online content creations. When Michael speaks of his works, we simply replace (drama) musicals with our own stories/our original content and then see which principles we can apply to our writing. Whatever we write about, it’s always a story. (We know that great marketing comes through superb storytelling!) Whether in plays or on lenses or blog posts…we want to engage our readers and give them something useful to take away from our page. Doesn’t it make great sense for us to learn more about great storytelling?
I love the last sentence in this clip…“not leaving one moment without tension!”
Michael admits freely that he studied the art of story telling with an American – Robert McKee. In my e-mail interview with Michael, I asked him why he didn’t work with any German story giants…
In this next clip, Michael Kunze explains what he calls the “7 Deadly Sins Of A Bad Musical”. Can you find any relevant parallels to lens building or blog writing?
Let me know in the comment box if these videos inspire you. We could explore this topic further with translations from Michael’s German-language blog. But before I spend more time on it I’d like to find out if you’re interested in such a project.