AJ is Musing about how we can lose friends fast if we embark on a campaign of Self Adulation when we thought what we were doing was Self Promotion
OK I admit it, I was struggling for a topic for this week’s article and then my daily feed from Copyblogger dropped into my in box. Thanks to a recommendation from Drifter, Copyblogger is one of the very few blogs that I try to keep up with on a daily basis and it is one that I would recommend to anyone. But I digress….
Today’s Copyblogger post is The Art of Shameless Self Promotion and it helps us distinguish between a perfectly acceptable behaviour on the net and one that will earn the disdain of our intended audience very quickly.
Nathan Hagan defines Self Promotion as:
the art of spreading ideas, concepts, and a greater vision
just the promotion of accomplishments, deeds that have already been done
By promoting ideas, especially if they are something that will benefit people in general and not necessarily just yourself, you are giving others something to cheer for. It is ideas that inspire not achievements.
There is a great comment on the blog:
Self-promotion vs. self-adulation is like self-belief vs. arrogance. The former is about your positive place in the world, and the latter is simply about you
Yep, that sums it up very succinctly!
So when trying to promote a new concept or idea in some of the great debates and discussions about Squidoo, no one needs to try to establish their credentials by highlighting their own achievements on Squidoo – we can check out their Bios if we want the details! All it will do is turn people off to the message, because they may just assume that the message is actually all about building the “Kingdom of Me”!
The Art of Shameless Self Promotion also gives tips on how to create a Self Promotion Platform – go check it out. It makes for very interesting and thought provoking reading.